Denny Hamlin Series Playoffs

Denny Hamlin produced one of his best seasons of his career in 2019. With a career best in top fives, top 10s, and six wins, a series of animated posts were designed to highlight his performance going into the Nascar Cup. In contrast to the more conservative look and feel of FedEx content, I used a combination of race footage, illustrations, blending modes, bold and contrasting type animation to produce a modern, sports audience focused look; while staying true to FedEx guidelines. This was pitched to FedEx and published on their official socials.